Sunglasses are as common today as shoes and hats. Just about everyone owns at least one pair. Interestingly enough though, people are still fairly ignorant about what sunglasses do, what they don’t do, and how they should be used. Retailers can take advantage of this ignorance by using it as an opportunity to educate consumers about brands and styles.
If you are a retailer of sunglasses, how much do you know about the products you sell? Below is a list of five things everyone should know about sunglasses. As a retailer, you owe it to your customers to be knowledgeable in all five areas.
1. Still Good on Cloudy Days
Sunglasses may have been all about blocking visible light in the old days, but we know better in the 21st century. We now wear sunglasses to block ultraviolet rays as well. What most people do not know is that ultraviolet rays are neither diminished nor blocked by clouds. That means wearing your favorite pair of designer sunglasses is still a good idea on cloudy days.
Along those same lines, consumers need to be aware that no amount of exposure to ultraviolet rays is good for the eyes. There is no reason to take chances; just wear the sunglasses and be done with it.
2. All Sunglasses Are Not the Same
Olympic Eyewear, a Utah-based designer and wholesale distributor of designer sunglasses, says that the industry cannot stress enough the fact that all sunglasses are not the same. Even if you set aside the question of designer frames for one second, the real strength of any pair of sunglasses is its lenses. Consumers should be reading labels to learn which sunglasses provide 100% UV protection.
3. Sunglasses Are Better Than Transition Lenses
Transition lenses are very popular among consumers who do not want to carry an extra pair of sunglasses with them. What they may not know is that transition lenses do not necessarily block high-energy light rays, like the violet and blue rays that medical science now believes contribute to macular degeneration. A quality pair of sunglasses does.
4. Darker Lenses Are Not Always Better
UV protection is at the core of why people should be wearing sunglasses. Unfortunately, far too many people assume that the darkness of a lens is commensurate with the level of UV protection. Nothing could be further from the truth. Darker lenses only offer protection from visible light. UV protection comes from a special layer embedded in the lenses, whether they are dark or not. This means that dark lenses are not always better.
5. Expensive Is Not Always Better
The fifth and final thing to know about sunglasses is that price does not always equal the best possible protection. We would assume that a high-priced pair of designer sunglasses offers better quality, and that is usually true in terms of craftsmanship and materials. It is not always true in terms of UV protection.
Here’s what you need to know about price: it costs the same to build UV protection into every pair of sunglasses regardless of retail price. Companies like Olympic Eyewear, that focus on budget-friendly sunglasses, do not spend any more to include UV protection than their luxury counterparts. You are not getting any more UV protection by spending $200 per pair as supposed to $45 for an Olympic brand.
Sunglasses are something almost every adult uses. As a retailer, accept the fact that your customers probably do not know everything they need to know about sunglasses. You can become a trusted vendor by educating them openly, honestly, and with their best interests in mind.